What Does Prime Mean to Amazon.com?

Amazon.com (NASDAQ:AMZN) is easily the fastest-growing retailer in the country, as the company is on track this year to add more than $15 billion in retail sales in North America and more than $23 billion globally.

Amazon’s surge comes as traditional retailers are struggling. Department-store chains like Macy’s have seen sales slide, and mass merchandisers such as Wal-Mart (NYSE:WMT) are searching for new growth outlets as sales at established stores have been stagnant.

More than anything else, Amazon’s strong growth and dominance in e-commerce can be attributed to its Prime membership loyalty program.

What is Prime?

Source: What Does Prime Mean to Amazon.com?

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